A flyer is good only as long as it attracts the attention of the prospect. If you are preparing for an event, it is best to distribute custom flyers free as then the prints will be made according to your specifications. You are also able to mention all that you want and eliminate what you do not want. Event flyers are really required to stand out since they are competing with a host of other flyers. The first thing to do for the purpose is to visit a place where event flyers are likely to get posted. Check the flyers and look for the ones that need to stand out.